Privacy Policy

PRIVACY POLICY

1. INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY
   1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how your personal data is handled when using our website. Personal data refers to all data that can be used to identify you personally.

1.2 The party responsible for processing data on this website, as per the General Data Protection Regulation (GDPR), is Shop Name. The responsible entity is the natural or legal person who alone or jointly decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.

1. DATA COLLECTION WHEN VISITING OUR WEBSITE
   When you visit our website for informational purposes only, i.e., if you do not register or transmit any information to us, we collect only the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically required to display the website to you:

• The website you visit
• Date and time of access
• Amount of data sent in bytes
• Source/reference from which you came to the site
• Browser used
• Operating system used
• IP address used (possibly in anonymized form)

The processing is carried out according to Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no transfer or further use of this data. However, we reserve the right to review the server log files retrospectively if there are concrete indications of illegal use.

1. COOKIES
   To make visiting our website attractive and enable the use of certain functions, we use so-called cookies on various pages. These are small text files stored on your device. Some of the cookies we use are deleted after the end of your browser session (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values. Persistent cookies are automatically deleted after a preset period, which may vary depending on the cookie.

Some cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is processed by certain cookies we have implemented, the processing is carried out according to Art. 6(1)(b) GDPR either for the performance of the contract or according to Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may collaborate with advertising partners who help make our online offerings more attractive. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we collaborate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the extent of the information collected within the following sections.

Please note that you can configure your browser to be informed about the setting of cookies and decide individually on their acceptance, or exclude the acceptance of cookies for specific cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this information for your specific browser at the following links:

• Internet Explorer: Link
• Firefox: Link
• Chrome: Link
• Safari: Link
• Opera: Link

Please note that if you do not accept cookies, the functionality of our website may be limited.

1. CONTACTING US
   When you contact us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form can be seen in the respective contact form. This data is stored and used solely for the purpose of responding to your request or for contacting you and related technical administration. The legal basis for the processing of data is our legitimate interest in responding to your request according to Art. 6(1)(f) GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after the final processing of your request, unless there are legal retention obligations.
   
   
2. DATA PROCESSING WHEN CREATING A CUSTOMER ACCOUNT AND CONTRACT EXECUTION
   According to Art. 6(1)(b) GDPR, personal data is further collected and processed if you provide it to us for the performance of a contract or when creating a customer account. The data collected can be seen in the respective input forms. Deletion of your customer account is always possible and can be done by sending a message to the address mentioned above. We store and use the data you provided for contract execution. After the full completion of the contract or deletion of your customer account, your data will be locked in accordance with tax and commercial retention periods and deleted after these periods have expired unless you have expressly consented to further use of your data or a legally permitted further data use is reserved, which we will inform you about below.
   
   
3. USE OF YOUR DATA FOR DIRECT MARKETING
   6.1 Subscription to our Email Newsletter
   
   

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only required information for sending the newsletter is your email address. Providing additional data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you the email newsletter once you have explicitly confirmed that you agree to receive the newsletter. We will then send you a confirmation email, asking you to confirm by clicking a link that you wish to receive the newsletter.

By activating the confirmation link, you give us your consent to use your personal data according to Art. 6(1)(a) GDPR. When subscribing to the newsletter, we store the IP address assigned to you by the internet service provider (ISP) as well as the date and time of the subscription in order to trace any misuse of your email address at a later time. The data we collect during the newsletter subscription will only be used for the purposes of advertising through the newsletter. You can unsubscribe from the newsletter at any time via the corresponding link in the newsletter or by sending a message to the responsible party mentioned at the beginning. After unsubscribing, your email address will be immediately removed from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve a further use of your data, which is legally permitted, and about which we inform you in this statement.

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6.2 Sending of Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email, similar to those you have already purchased. For this, we do not need to obtain separate consent from you. The data processing is based solely on our legitimate interest in personalized direct advertising in accordance with Article 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time, with effect for the future, by sending a message to the responsible party mentioned at the beginning. The only costs incurred will be the transmission costs according to the basic rates. Once we receive your objection, the use of your email address for advertising purposes will be immediately discontinued.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data we collect will be passed on to the transport company responsible for the delivery, as far as this is necessary for the delivery of the goods. We pass on your payment data to the bank involved in payment processing, provided this is required for the payment process. If payment service providers are used, we will explicitly inform you below. The legal basis for the data transfer is Article 6(1)(b) GDPR.

7.2 Use of Payment Service Providers (Payment Service Providers)

• PayPal
  When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "Buy on Account" or "Installment Payment" via PayPal, we forward your payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg ("PayPal"). The transfer is made in accordance with Article 6(1)(b) GDPR and only insofar as it is necessary for the payment processing.

PayPal reserves the right to perform a credit check for payment methods such as credit card via PayPal, direct debit via PayPal, or – if offered – "Buy on Account" or "Installment Payment" via PayPal. For this purpose, your payment data may be forwarded to credit agencies, based on PayPal's legitimate interest in determining your creditworthiness, as per Article 6(1)(f) GDPR. The result of the credit check, based on the statistical probability of payment default, is used by PayPal to decide whether to provide the respective payment method. The credit report may include probability values (so-called score values). If score values are part of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is among the factors included in the calculation of the score values. For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy: PayPal Privacy Policy.

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contract-compliant payment processing.

• SOFORT
  When selecting the payment method "SOFORT," the payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany ("SOFORT"), to whom we pass on the information you provided during the order process, along with the order details, in accordance with Article 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is carried out exclusively for the purpose of processing the payment with SOFORT and only to the extent necessary for this purpose. You can find further information on SOFORT's data protection practices here: SOFORT Privacy Policy.

8) CONTACT FOR REVIEW REMINDER

Own Review Reminder (not sent via a customer review system)

We use your email address to remind you once to submit a review for your order, using the review system we use, provided you have given us your explicit consent during or after your order, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time by sending a message to the responsible data processing party.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution
Special additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.

On our website, we use so-called social plugins ("plugins") of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To enhance the protection of your data when visiting our website, these buttons are not fully embedded as plugins but are only integrated into the page using an HTML link. This method ensures that when you visit a page of our website containing such buttons, no connection is made to Facebook servers. When you click the button, a new browser window opens, and the Facebook page is loaded, where you can interact with the plugins there (possibly after entering your login data).

Facebook Inc., based in the USA, is certified under the US-European "Privacy Shield" agreement, which ensures compliance with the data protection standards applicable in the EU.

For the purpose and extent of data collection, as well as the further processing and use of data by Facebook, and your rights and options to protect your privacy, please refer to Facebook's privacy policy: Facebook Privacy Policy.

9.2 Google+ Plugins with Shariff Solution
On our website, we use social plugins ("plugins") of the social network Google+, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To enhance the protection of your data when visiting our website, these buttons are not fully embedded as plugins but are only integrated into the page using an HTML link. This method ensures that when you visit a page of our website containing such buttons, no connection is made to Google+ servers. When you click the button, a new browser window opens, and the Google+ page is loaded, where you can interact with the plugins there (possibly after entering your login data).

Google LLC, based in the USA, is certified under the US-European "Privacy Shield" agreement, which ensures compliance with the data protection standards applicable in the EU.

For the purpose and extent of data collection, as well as the further processing and use of data by Google, and your rights and options to protect your privacy, please refer to Google's privacy policy: Google Privacy Policy.

9.3 Instagram Plugin with Shariff Solution
On our website, we use social plugins ("plugins") of the online service Instagram, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To enhance the protection of your data when visiting our website, these buttons are not fully embedded as plugins but are only integrated into the page using an HTML link. This method ensures that when you visit a page of our website containing such buttons, no connection is made to Instagram servers. When you click the button, a new browser window opens, and the Instagram page is loaded, where you can interact with the plugins there (possibly after entering your login data).

Instagram LLC, based in the USA, is certified under the US-European "Privacy Shield" agreement, which ensures compliance with the data protection standards applicable in the EU.

For the purpose and extent of data collection, as well as the further processing and use of data by Instagram, and your rights and options to protect your privacy, please refer to Instagram's privacy policy: Instagram Privacy Policy.

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10) ONLINE MARKETING
10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display relevant ads to users, improve campaign performance reports, or prevent a user from seeing the same ad multiple times. Through a cookie ID, Google tracks which ads are shown in which browser, preventing them from being displayed multiple times. The processing is based on our legitimate interest in optimally marketing our website in accordance with Art. 6 (1) f DSGVO (General Data Protection Regulation).

In addition, DoubleClick can use cookie IDs to track so-called conversions related to ad requests. For example, this occurs when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no control over the scope and further use of the data collected by Google through the use of this tool and, therefore, inform you according to our knowledge: Through the integration of DoubleClick, Google is informed that you have accessed the relevant part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or logged in, it is possible that the provider will capture and store your IP address.

If you wish to object to participating in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, with this setting being deleted when you delete your cookies. Alternatively, you can get information about cookie placement and adjust settings by visiting the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser to notify you about cookie placement and decide whether to accept them individually or exclude acceptance of cookies for certain cases or generally. Not accepting cookies may restrict the functionality of our website.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For more information about DoubleClick by Google’s privacy policy, visit: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program Google AdWords, including Google AdWords conversion tracking, provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use the Google AdWords service to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). We can determine the success of our individual advertising measures based on campaign data. Our goal is to show you ads that are relevant to you, make our website more interesting for you, and achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are placed on your computer system. These cookies generally expire after 30 days and do not serve to identify you personally. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was directed to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked across AdWords customer websites. The information collected via the conversion cookie is used to generate conversion statistics for AdWords customers who have chosen to use conversion tracking. Customers learn the total number of users who have clicked on their ad and were directed to a page with a conversion tracking tag. However, they do not receive information that would allow identification of users personally. If you do not wish to participate in the tracking process, you can block the use of the Google conversion tracking cookie by adjusting your browser settings to block cookies from the domain www.googleadservices.com in your user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 (1) f DSGVO.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For more information about Google’s privacy policy, visit: https://www.google.de/policies/privacy/

You can permanently disable cookies for ad targeting by preventing them through your browser software settings or by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/plugin?hl=de.

Please note that some features of this website may no longer be fully available if you disable the use of cookies.

11) WEB ANALYTICS SERVICES
Google (Universal) Analytics

• Google Universal Analytics

This website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to and stored on a Google server in the USA.

This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures anonymization of the IP address by shortening it and excludes direct personal identification. With this extension, your IP address is first shortened by Google within member states of the European Union or other states party to the Agreement on the European Economic Area. In exceptional cases, the full IP address is transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out based on our legitimate interest in statistically analyzing user behavior for optimization and marketing purposes according to Art. 6 (1) f DSGVO.

Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.

You can prevent the storage of cookies by adjusting your browser software accordingly. However, we would like to inform you that in such a case, you may not be able to use all features of this website in full. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser plugin or within browsers on mobile devices, please click the following link to set an opt-out cookie that prevents future data collection by Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics

Google LLC, based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out using a User-ID. When a page is accessed for the first time, the user is assigned a unique, permanent, and anonymized ID, which is set cross-device. This enables interaction data from different devices and sessions to be assigned to a single user. The User-ID does not contain any personal data and does not transmit any to Google.

You can object to the collection and storage of data related to the User-ID at any time with effect for the future. To do so, you must deactivate Google Analytics on all the systems you use, such as in a different browser or on your mobile device.

Deactivation can be carried out using a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=de).

For further information on Universal Analytics, visit: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING
Facebook Custom Audience via Pixel Technology
This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, this allows the tracking of user behavior after they have seen or clicked on a Facebook ad. This procedure helps evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.

The data collected is anonymous to us, meaning we cannot draw conclusions about the users' identities. However, the data is stored and processed by Facebook, allowing the connection to the respective user profile, and Facebook may use the data for its own advertising purposes according to the Facebook Data Use Policy (https://www.facebook.com/about/privacy/).

You can allow Facebook and its partners to display ads on and off Facebook. For this purpose, a cookie may be stored on your computer. These processing activities only occur upon your explicit consent, as per Art. 6 Para. 1 (a) of the GDPR.
Consent to the use of the Facebook Pixel can only be given by users who are over 13 years old. If you are younger, we ask you to seek permission from your legal guardians.

Facebook Inc., based in the USA, is certified under the EU-U.S. Privacy Shield Framework, which ensures the level of data protection required by EU law.
To disable the use of cookies on your computer, you can adjust your internet browser settings to prevent future cookies from being stored or delete existing cookies. However, turning off all cookies may result in some features on our website not functioning correctly. You can also disable the use of cookies by third parties such as Facebook on the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

Google AdWords Remarketing
Our website uses the features of Google AdWords Remarketing, allowing us to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in your browser, which automatically allows interest-based advertising based on the pages you have visited through a pseudonymous cookie ID. The processing is based on our legitimate interest in the optimal marketing of our website according to Art. 6 Para. 1 (f) of the GDPR.

Further data processing only occurs if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads you see online. If you are logged into Google during your visit to our website, Google uses your data along with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked with Google Analytics data to form target audiences.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at: https://www.google.com/settings/ads/onweb/
Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn about cookie settings and make adjustments. Finally, you can configure your browser to notify you when cookies are set and to either accept or reject cookies on a case-by-case basis or altogether. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield Framework, which ensures the compliance with EU data protection standards.
For further information and Google's privacy policy regarding advertising, you can visit: https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive rights regarding the processing of your personal data, which we inform you about below:

Right to Access under Art. 15 GDPR: You have the right to request information about the personal data we process about you, including the purposes of processing, the categories of processed data, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage duration or the criteria for determining the storage duration, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the source of your data if it was not collected from you, the existence of automated decision-making including profiling, and, where applicable, meaningful information about the logic involved, as well as the significance and consequences of such processing, as well as your right to be informed about the guarantees in place in accordance with Art. 46 GDPR for data transfers to third countries.

Right to Rectification under Art. 16 GDPR: You have the right to request the immediate correction of incorrect data about you and/or the completion of incomplete data stored by us.

Right to Erasure under Art. 17 GDPR: You have the right to request the deletion of your personal data under the conditions specified in Art. 17 Para. 1 GDPR. However, this right does not apply if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or to establish, exercise, or defend legal claims.

Right to Restriction of Processing under Art. 18 GDPR: You have the right to request the restriction of processing of your personal data while the accuracy of your data is being verified, if you refuse the deletion of your data due to unlawful processing and instead request the restriction of processing, if you need the data for the establishment, exercise, or defense of legal claims, or if we no longer need the data for processing purposes, but you need them to assert, exercise, or defend legal claims, or if you have objected to processing on the basis of your particular situation, while it is yet to be determined whether our legitimate grounds override yours.

Right to Notification under Art. 19 GDPR: If you have exercised your right to rectification, erasure, or restriction of processing, the controller is required to inform all recipients to whom your personal data has been disclosed of the rectification or erasure of the data or the restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

Right to Data Portability under Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller, where technically feasible.

Right to Withdraw Consent under Art. 7 Para. 3 GDPR: You have the right to withdraw consent to the processing of your data at any time, with effect for the future. Upon withdrawal, we will immediately delete the relevant data unless further processing can be based on another legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

Right to Lodge a Complaint under Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your residence, place of work, or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 Right to Object

If we process your personal data based on a legitimate interest, you have the right to object to the processing of your personal data for reasons related to your particular situation, with effect for the future.

If you exercise your right to object, we will cease the processing of the relevant data. However, further processing may be continued if we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your objection as described above.

If you exercise your right to object, we will stop processing the relevant data for direct marketing purposes.

14) STORAGE PERIOD OF PERSONAL DATA

The duration of the storage of personal data is determined by the respective legal retention periods (e.g., commercial and tax law retention periods). After these periods expire, the corresponding data will be routinely deleted, unless it is still necessary for the fulfillment or initiation of a contract, and/or we still have a legitimate interest in retaining it.